Kennedy Street Recovery

Kennedy Street Recovery

Rebrand + online + podcast + films

A comprehensive rebrand to lift this important charity’s presence and help it build for the future.

I got to know Kennedy Street during lockdown, helping them with live-streaming. It was obvious that their brand at that time didn’t fit with the charity’s personality or future plans.

I started from scratch, researching their current volunteers and supporters to understand the organisation and recovery world better.

Calling on the background of co-founder, ex-Coronation Street actor Kevin Kennedy (that had already influenced their name),  I devised a striking, clear logo that immediately tells us who they are and their role as a signposting organisation for people looking for addiction recovery.

Now, while a logo is often the visual starting point of a rebrand, other elements and activities have increasing importance for any online presence.

Alongside the website, I developed a mindset across the charity to encourage more online social engagement that the lockdown, live-streamed chatshow had started. So a busier blog, a podcast, original promo films (scroll down to watch) and video content clipped from chatshow guests.

This work better defined the charity, helping it to get better funded which enabled it to open its first physical recovery hub in central Brighton.

Online learning content

Online learning content

Julien Truffaut is a leading light in the world of Scala web development. In 2020 he needed some help creating a complete online course teaching Functional Programming.

Initially, I helped Julien to set up his studio in order to self-shoot all the content for his course. I put together a list of equipment he needed – camera, lights, autocue, microphone – and a series of plans, diagrams and settings to show him how to record high-quality sound, as well as video.

I produced all the videos from Julien’s recordings, creating dynamic edits that reflected his high-quality content. I also added to his course branding so that it worked for moving image – transitions, split-screen, picture-in-picture, animated logo and end screens. The examples here show how this evolved over time to create a more intuitive viewer experience.

My experience of creative direction and post-production meant I was able to bring some extra magic to Julien’s highly detailed approach and leave him very happy with 50+ videos.

 “It was awesome. I don’t think I would have managed without Future Sun. There is so much to learn, it can be overwhelming, but James has always been here to help me with all the challenges I faced. We found a very efficient workflow and I am really happy about the results.”

Julien Truffaut

FP Tower Ltd

‘Behind Closed Doors’

‘Behind Closed Doors’

‘Behind Closed Doors’ was a collaboration between three photographers (Ursula Kelly, Huw Nicholls and James Lane), a graphic designer (John Reeves) and an academic (Jon May, Queen Mary University of London) on behalf of End Hunger UK. The exhibition explored the nature and scale of food insecurity unfolding in Britain today and shares some of the experiences of those living through this crisis.

Tesco Property Market

Tesco Property Market

This project presented me with the chance to define and develop a new brand presence. I built and lead a small design team working within a SCRUM development environment. I originated the overall creative strategy including the site design and marketing communications for original launch across both online and offline channels. The design process involved working closely with both business analyst and development teams for both front and back end integration (, XHTML, CSS, jQuery, etc).



Proposed instore and localised outdoor activity for launch:


Google Brand ReImagined events

Google Brand ReImagined events

At Brand Fuel I art directed and designed many of the digital elements of the Google Brand ReImagined events in October 2013. These took place across Europe and featured multiple speakers presenting to an invited audience of local business executives. The intention was to show them the changing nature of advertising and how Google tools can help them create a brand presence in non-traditional media spaces.

The role was both hands-on and client-facing. I developed ideas working with the event Producer, frequently presented to the client team and then was hands-on directing a team of developers. A large part of my work for the event was designing the event experience of a second-screen app. This gave contextual information about the speakers, enabled delegates to share to their social channels and save notes; all from within the app. In addition the app always reflected and complimented the experience within the room, sometimes showing the same content that was on the main screens (e.g. an animated countdown prior to the event start), sometimes becoming passive so as not to distract (screensaver mode).

In the end a functional, personalised experience of the event was created and all the content that delegates saved to the app was then delivered back to their inbox as a unique record of their day.




Nextenders global rebrand

Nextenders global rebrand

Nextenders is an Indian based technology company whose provide a “world-class, economical, neutral impact eSourcing, eProcurement and eTendering solution”. Their desire was to move from a mainly Indian client base and open up into Africa, Europe and, eventually, North America.

My brief was to create a brand that would work globally.

This was a large scale project that required working with owners in Mumbai, dev teams in Ahmedabad and a UK Marketing Director.

I produced a ground-up solution that completely changed their presence. Assets that were delivered include: logo, new website, tone of voice for all copy, brand guidelines, stationary, digital templates, advertising and exhibition graphics.