‘Behind Closed Doors’ was a collaboration between three photographers (Ursula Kelly, Huw Nicholls and James Lane), a graphic designer (John Reeves) and an academic (Jon May, Queen Mary University of London) on behalf of End Hunger UK. The exhibition explored the nature and scale of food insecurity unfolding in Britain today and shares some of the experiences of those living through this crisis.
This project presented me with the chance to define and develop a new brand presence. I built and lead a small design team working within a SCRUM development environment. I originated the overall creative strategy including the site design and marketing communications for original launch across both online and offline channels. The design process involved working closely with both business analyst and development teams for both front and back end integration (ASP.net, XHTML, CSS, jQuery, etc).
Proposed instore and localised outdoor activity for launch:
At Brand Fuel I art directed and designed many of the digital elements of the Google Brand ReImagined events in October 2013. These took place across Europe and featured multiple speakers presenting to an invited audience of local business executives. The intention was to show them the changing nature of advertising and how Google tools can help them create a brand presence in non-traditional media spaces.
The role was both hands-on and client-facing. I developed ideas working with the event Producer, frequently presented to the client team and then was hands-on directing a team of developers. A large part of my work for the event was designing the event experience of a second-screen app. This gave contextual information about the speakers, enabled delegates to share to their social channels and save notes; all from within the app. In addition the app always reflected and complimented the experience within the room, sometimes showing the same content that was on the main screens (e.g. an animated countdown prior to the event start), sometimes becoming passive so as not to distract (screensaver mode).
In the end a functional, personalised experience of the event was created and all the content that delegates saved to the app was then delivered back to their inbox as a unique record of their day.
Nextenders is an Indian based technology company whose provide a “world-class, economical, neutral impact eSourcing, eProcurement and eTendering solution”. Their desire was to move from a mainly Indian client base and open up into Africa, Europe and, eventually, North America.
My brief was to create a brand that would work globally.
This was a large scale project that required working with owners in Mumbai, dev teams in Ahmedabad and a UK Marketing Director.
I produced a ground-up solution that completely changed their presence. Assets that were delivered include: logo, new website, tone of voice for all copy, brand guidelines, stationary, digital templates, advertising and exhibition graphics.