Rebrand + online + podcast + films
A comprehensive rebrand to lift this important charity’s presence and help it build for the future.
I got to know Kennedy Street during lockdown, helping them with live-streaming. It was obvious that their brand at that time didn’t fit with the charity’s personality or future plans.
I started from scratch, researching their current volunteers and supporters to understand the organisation and recovery world better.
Calling on the background of co-founder, ex-Coronation Street actor Kevin Kennedy (that had already influenced their name), I devised a striking, clear logo that immediately tells us who they are and their role as a signposting organisation for people looking for addiction recovery.
Now, while a logo is often the visual starting point of a rebrand, other elements and activities have increasing importance for any online presence.
Alongside the website, I developed a mindset across the charity to encourage more online social engagement that the lockdown, live-streamed chatshow had started. So a busier blog, a podcast, original promo films (scroll down to watch) and video content clipped from chatshow guests.
This work better defined the charity, helping it to get better funded which enabled it to open its first physical recovery hub in central Brighton.