I have always worked across disciplines. Creative joy, for me, is finding the absolute focus of an idea and executing it to the highest standards to enable people to get maximum satisfaction.
Since the early 1990s, I have worked in photography, digital design and advertising, interactive games and installations, and, most consistently, film and video. Along the way, I have created and led teams in ad agencies, design start-ups and SaaS companies and have made work for luxury brands, big tech, charities and local authorities and filmed everyone from the world-renowned to the humblest unknown. All have their stories.
I now hang my hat on a peg that combines my strategic brand expertise, advertising art direction and creative production. I focus on helping people bring their own story to the audience that is ready to hear it; whether to promote a product or service, shout about a social cause or entertain a roomful of people. Sometimes all three.
I’d love to hear from you if you have a project in mind.
Image: Maxine and Warren – Brockwell Park Lido, London – 1993.