This project presented me with the chance to define and develop a new brand presence. I built and lead a small design team working within a SCRUM development environment. I originated the overall creative strategy including the site design and marketing communications for original launch across both online and offline channels. The design process involved working closely with both business analyst and development teams for both front and back end integration (ASP.net, XHTML, CSS, jQuery, etc).
Proposed instore and localised outdoor activity for launch:
