For Brand Fuel I art directed and designed many of the digital elements of the Google Brand ReImagined events in Amsterdam, Milan and Madrid. These took place across Europe and featured multiple speakers presenting to an invited audience of local business executives. The intention was to show them the changing nature of advertising and how Google tools can help them create a brand presence in non-traditional media spaces.
The role was both hands-on and client-facing. I developed ideas working with the event Producer, frequently presented to the client team and was hands-on directing a team of developers. A large part of my work for the event was designing the event experience of a second-screen app. This gave contextual information about the speakers, enabled delegates to share to their social channels and save notes; all from within the app. In addition, the app always reflected and complimented the experience within the room, sometimes showing the same content on the main screens (e.g. an animated countdown prior to the event start), sometimes becoming passive so as not to distract (screensaver mode).
In the end, a functional, personalised experience of the event was created and all the content that delegates saved to the app was then delivered back to their inbox as a unique record of their day.
