Creative Director | James Lane

Nextenders global rebrand

Nextenders is an Indian based technology company that provides a “world-class, economical, neutral impact eSourcing, eProcurement and eTendering solution”. Their desire was to move from a mainly Indian client base and open up into Africa, Europe and, eventually, North America.

My brief was to create a brand that would work globally.

This was a large-scale project that required working with owners in Mumbai, dev teams in Ahmedabad and a UK-based Marketing Director.

I produced a solution that completely changed their brand presence, giving it a contemporary, approachable and secure feel. I delivered a new logo, website, tone of voice for all copy, brand guidelines, stationary, digital templates, advertising and exhibition graphics.

Visit nextenders.com

Andrew Lane Furniture rebrand

Branding design + online + photography + film

Andrew Lane is a craftsman designer who has built a reputation for creating unique, handmade furniture. His new branding had to do two things: reflect his design philosophy and shift the emphasis of his business to kitchen design.

On the new website, I made the photography king, stripped back the text to highlight the character of Andrew’s work, and did some simple, technical SEO and Google Maps work.

Ensuring online visitors both find and understand the work Andrew does better, immediately brought multiple kitchen orders. As well as putting ALF on the Map (literally) I also shot new photographs, filmed client testimonials, retouched older photos to better highlight the work and designed a new monogram.