Nextenders is an Indian based technology company that provides a “world-class, economical, neutral impact eSourcing, eProcurement and eTendering solution”. Their desire was to move from a mainly Indian client base and open up into Africa, Europe and, eventually, North America.

My brief was to create a brand that would work globally.

This was a large-scale project that required working with owners in Mumbai, dev teams in Ahmedabad and a UK-based Marketing Director.

I produced a solution that completely changed their brand presence, giving it a contemporary, approachable and secure feel. I delivered a new logo, website, tone of voice for all copy, brand guidelines, stationary, digital templates, advertising and exhibition graphics.