Nextenders is an Indian based technology company whose provide a “world-class, economical, neutral impact eSourcing, eProcurement and eTendering solution”. Their desire was to move from a mainly Indian client base and open up into Africa, Europe and, eventually, North America.
My brief was to create a brand that would work globally.
This was a large scale project that required working with owners in Mumbai, dev teams in Ahmedabad and a UK Marketing Director.
I produced a ground-up solution that completely changed their presence. Assets that were delivered include: logo, new website, tone of voice for all copy, brand guidelines, stationary, digital templates, advertising and exhibition graphics.
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