Andrew Lane Furniture rebrand

I rebranded my brothers furniture making business. He is a small-scale producer of bespoke, hand-made, contemporary furniture. So it was important to present his work in an appropriate visual style, but then also to introduce a tone of voice to his brand. This involved working with him to refine the names of pieces of furniture to website copy to press releases.

The rebrand coincided with Andrew designing the Eisteddfod Chair for 2012, an event off the back of which he was able to generate a lot of press and TV coverage. We also made a film about the making of the chair.

The project created an extensive new website, stationary, a film.

www.andrewlanefurniture.co.uk

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The 2012 Eisteddfod Chair designed by Andrew Lane from Future Sun Films on Vimeo.