Branding design + online + photography + film
Andrew Lane is a craftsman designer who has built a reputation for creating unique, handmade furniture. His new branding had to do two things: reflect his design philosophy and shift the emphasis of his business to kitchen design.
On the new website, I made the photography king, stripped back the text to highlight the character of Andrew’s work, and did some simple, technical SEO and Google Maps work.
Ensuring online visitors both find and understand the work Andrew does better, immediately brought multiple kitchen orders. As well as putting ALF on the Map (literally) I also shot new photographs, filmed client testimonials, retouched older photos to better highlight the work and designed a new monogram.