Ads and promos
3 seconds to 3 minutes. Ads come in all shapes, with many intentions. These are a few I’ve made.
Know your audience.
Three films that increase awareness of addiction recovery charity, Kennedy Street Recovery.
Humour and honesty are brilliant tools for talking about difficult issues to specific audiences. To move an audience emotionally is what filmmakers always aim for. Because by doing so we enable difficult messages to be heard.
Self-depreciation, performance, and poetry give these films a truth that makes us stop and think about who might need our help, or whether we need to help ourselves. Ring the helpline.
Start a movement.
A tourism film for Adur and Worthing in Sussex – the ‘quiet one’ down the coast from Brighton.
Over eight months, we created a day-in-the-life dramatised film that incorporates multiple events and sites across the region.
Have a gin.
I had a great time helping Anomaly edit some TVCs and social media versions for the Gordon’s Gin ‘Shall We?’ campaign.
Here, for your delectation, is the Facebook 3 sec “Today deserves pink” and the 20 sec “Universe” TVC.
Know the law.
Save it ’til half-time
Send the lift back down
Promos for Orchard School and the Sparkle Teaching Alliance.
Same client, two problems to solve: give local parents insight into the school’s non-academic activities and promote in-class teacher training to prospective trainees.
And finally …
Pitch, bid, launch
I make films for all types of pitches, bids and launches. The details change but the aim is to always give a succinct, insightful view of a brand, a team, or a solution being offered.