The role was both hands-on and client-facing. I developed ideas working with the event Producer and 3D Creative Director, frequently presented to the client team and was then hands-on directing a team of app developers. A large part of my work for the event was designing the UX and UI for a companion app. Delegates were handed tablets as they entered the event. With the app already installed and running it gave them an immediate contextual experience; information about the speakers, the ability to share to their own social channels and save notes, all of which were delivered to their inbox. The app always reflected and complimented the experience within the room, either showing the main speaker presentations or becoming passive so as not to distract in screensaver mode – at all times giving access to the sharing and note-taking functionality.
In the end, a personalised experience of the event was created and all the content that delegates saved to the app was then delivered back to their inbox as a unique record of their day.
Role: Creative Director (UX and UI), content Editing and Motion Graphics.