Andrew Lane Furniture
Andrew Lane is a craftsman designer who has a reputation for creating unique, handmade furniture.
His branding needed to do two things: reflect his design philosophy and shift the emphasis of his business to kitchen design.
Andrew’s design approach has always been about simple lines, beautiful materials and uncompromising quality. He wanted to keep his minimal, sans-serif logo unchanged.
So I created a new monogram to use as a secondary logotype across his channels and even as a stamp on his furniture.