Nextenders is an Indian based technology company who provide a “world-class, economical, neutral impact eSourcing, eProcurement and eTendering solution”. Their desire was to move from a mainly Indian client base and open up into Africa, Europe and, eventually, North America.
My brief was to create a brand that would work globally.
This was a large scale project that required working with owners in Mumbai, dev teams in Ahmedabad and a UK Marketing Director.
I produced a ground-up solution that completely changed their presence. I delivered assets including logo, website, tone of voice for all copy, brand guidelines, stationary, digital templates, advertising and exhibition graphics. I also oversaw the process of implementing the new website with the dev team in Ahmedabad; this then enabled the client to roll out to localised markets.
Role: Creative Direction and Design