I have always worked across disciplines. Creative joy, for me, is finding the absolute focus of an idea and executing it to the highest standards to enable people to get maximum satisfaction.
Since the late 1980s, I have worked in photography, digital design and advertising, interactive games and installations, and often film and video. Along the way, I have created and led teams in ad agencies, design start-ups and SaaS companies and have made work for luxury brands, big tech, charities and local authorities. I have filmed many people from the world-renowned to the humblest unknown. All have their story.
I now hang my hat on a peg that combines my strategic brand and comms expertise, art direction, and creative production. I focus on helping people bring their story to the right audience; whether to promote a product or service, shout about a social cause, or entertain a roomful of people. Sometimes all three.
I’d love to hear from you if you have a project, or role, in mind.
Image: Maxine and Warren – Brockwell Park Lido, London – 1993.