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James Lane - Creative Director & Filmmaker
  • CREATIVE DIRECTOR
  • FILMMAKER
  • ABOUT ME
    • Clients
  • CONTACT

New Season Tuscany Olive Oil

Product mini-documentary

This short film follows the harvesting and processing of small-scale olive oil production in the Tuscan hills, Italy. I shot it for a UK entrepreneurial importer of New Season oil, a fine and scarce delicacy that is taken for granted by locals, but finds itself on the top shelf of UK supermarkets!

We meet Donato, a typical local small-holder and Paulo, the manager of a local olive oil and Chianti estate. The documentary shows their different perspectives as we see locals using the community pressing mill and then Paulo shows us around the Badia a Coltibuono bottling plant.

Shot over three days in November we see this stunning part of the world in the off-season when the tourists have left and the landscape changes colour.

#selfieccino
Laser Light City mini-doc
Phone me: +44 7800 521273
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