Andrew Lane Furniture

A complete rebrand and mini-documentary

Andrew Lane is a contemporary furniture designer from Monmouth. He wanted a rebrand that would reflect the design ethos of his furniture and show off this work with some striking photographs.

We started by defining Andrew’s own design philosophy the heart of the rebrand was a new logo. Very simple, clean but with a contemporary twist; all complement .

Creating a simple WordPress site that brings photos of Andrew’s work to the fore was key to the redesign. Having the ability to easily update content on a regular basis meant that running costs are kept low as well as keeping the site fresh.

The mini-documentary film marked the commissioning of the 2012 Eisteddfod Chair from Andrew Lane. It explores Andrew’s design philosophy as well as showing the design and build process of this unique chair, traditionally presented to the winner of the Eisteddfod.

ITV Wales used some of the footage in a news report during the Eisteddfod.