Europcar – ‘Moving your way’

Europcar – ‘Moving your way’

I produced and directed a set of four commercials for Europcar for their ‘Moving your way’ YouTube campaign, to mark the launch of their mobile booking app. Shot in various locations across the South-East, I oversaw the process of bringing high production values, facilitated the needs of client and agency while working to a tight budget and time-frame.
The ads, produced in seven different languages, were met with a good response and were rolled out via the clients YouTube channel.

 

Role: Producer, Director and Editor
PM: Jo Bowker
DP: Pete Wallington

Production Company: Future Sun Films

Agency: Fortune Cookie (POSSIBLE)

Toyota Prius launch

Toyota Prius launch

I filmed and edited the international press launch of the new Toyota Prius in Stockholm. The three films combined ENG-style interviews with senior engineers and management from Toyota and sequences capturing the car’s driving performance. The films ended up on Toyota’s ‘Today, Tomorrow’ blog.

Google ‘Brand ReImagined’ events

Google ‘Brand ReImagined’ events

At Brand Fuel, I directed and designed many of the digital elements of the Google Brand ReImagined events in October 2013. These took place across Europe and featured a bespoke three-stage auditorium where multiple speakers presented to an invited audience of local business executives. The intention was to show them the changing nature of advertising and how Google tools can help them create a brand presence in non-traditional media spaces.

The role was both hands-on and client-facing. I developed ideas working with the event Producer and 3D Creative Director, frequently presented to the client team and was then hands-on directing a team of app developers. A large part of my work for the event was designing the UX and UI for a companion app. Delegates were handed tablets as they entered the event. With the app already installed and running it gave them an immediate contextual experience; information about the speakers, the ability to share to their own social channels and save notes, all of which were delivered to their inbox. The app always reflected and complimented the experience within the room, either showing the main speaker presentations or becoming passive so as not to distract in screensaver mode – at all times giving access to the sharing and note-taking functionality.

In the end, a personalised experience of the event was created and all the content that delegates saved to the app was then delivered back to their inbox as a unique record of their day.

Role: Creative Director (UX and UI), content Editing and Motion Graphics.

Tesco Property Market

Tesco Property Market

I defined and developed a new Tesco sub-brand for this project.

Leading a small design team within the SCRUM development environment, I guided the overall creative direction, interface design and marketing communications for the initial launch across all channels.

The design process involved working closely with senior stakeholders, business analysts and development teams for front and back-end integrations (ASP.net, XHTML, CSS, jQuery, etc).

Launch ad storyboard – Jack & Bouncer

“Bouncer gets really moody if you crowd him”

No one understands Bouncer like his best friend Jack. And when a claustrophobic dog needs more space there’s nothing for it but to nag Mum and Dad to move nearer a park.

Nextenders

Nextenders

Nextenders is an Indian based technology company who provide a “world-class, economical, neutral impact eSourcing, eProcurement and eTendering solution”. Their desire was to move from a mainly Indian client base and open up into Africa, Europe and, eventually, North America.

My brief was to create a brand that would work globally.

This was a large scale project that required working with owners in Mumbai, dev teams in Ahmedabad and a UK Marketing Director.

I produced a ground-up solution that completely changed their presence. I delivered assets including logo, website, tone of voice for all copy, brand guidelines, stationary, digital templates, advertising and exhibition graphics. I also oversaw the process of implementing the new website with the dev team in Ahmedabad; this then enabled the client to roll out to localised markets.

Role: Creative Direction and Design