Ads and promos

3 seconds to 3 minutes. Ads come in all shapes, with many intentions. These are a few I’ve made.

Stay local.

Surrey Police approached me to create some awareness campaigns. The detailed data that informed the story-telling made the spots truly insightful for their localised audience.

The first Sky Adsmart campaigns grew to cover local cinema and radio, social media and OOH. We created efficient production workflows and the resulting work increased public awareness of the issues involved.

These are ads from the online grooming and (PRCA Award-nominated) Police Matters campaigns.

Know your audience.

Three films that increase awareness of addiction recovery charity, Kennedy Street Recovery.

Humour and honesty are brilliant tools for talking about difficult issues to specific audiences. To move an audience emotionally is what filmmakers always aim for. Because by doing so we enable difficult messages to be heard.

Self-depreciation, performance, and poetry give these films a truth that makes us stop and think about who might need our help, or whether we need to help ourselves. Ring the helpline.

Start a movement.

A tourism film for Adur and Worthing in Sussex – the ‘quiet one’ down the coast from Brighton.

Over eight months, we created a day-in-the-life dramatised film that incorporates multiple events and sites across the region.

Have a gin.

I had a great time helping Anomaly edit some TVCs and social media versions for the Gordon’s Gin ‘Shall We?’ campaign.

Here, for your delectation, is the Facebook 3 sec “Today deserves pink” and the 20 sec “Universe” TVC.

or a #selfieccino.

Yes, it’s a thing! The Tea Terrace in House of Fraser garnered a lot of international press around Christmas 2017 with the introduction of their selfie-on-a-coffee printing machine. Here’s the skinny.

Know the law.

A promo for Surrey Waste Partnership that explains the consequences of fly-tipping. Unsexy maybe, but it was a hot day in late summer when we got to throw an old shed around and play with a tipper truck. We had fun.

Get your message out

For Albion in the Community, I made The ABC of Cancer Awareness documentary and two promos.

They formed part of a cancer awareness campaign on the Sussex coast. The doc features volunteers who live with cancer and who now promote early detection. The promos featured the acting skills of players and well-known faces from Brighton & Hove Albion FC and were shown in the stadium on match days.

Orchard School promo

Pass it on.

Promos for Orchard School and the Sparkle Teaching Alliance.

Same client for both, two problems to solve: give local parents insight into the school’s non-academic activities and promote in-school teacher training to prospective students.

Sparkle Teaching Alliance – why choose

Sparkle Teaching Alliance – approach

And finally …

From the archive …

Campaigns for Europcar’s booking app launch and AMEX’s micro payments for business cardholders.

Europcar – gents

AMEX – eating lobster

More case studies.

Creative Strategy

Here we dive deeper into our work beyond video: creative direction, branding design, photography, website and presentation design and podcast production.

Pitch, bid and launch

We make films for all types of pitches, bids and launches. The details change between them, but the outcome is to always give a succinct, insightful view of the brand, team and service.

Hybrid Learning

Post lockdown, hybrid environments are now commonplace and hooray for that! Presenteeism so easily misses the potential in people compared to when more fluid work and learning spaces are embraced.

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