Google ‘Brand ReImagined’ events

European B2B event design and direction

At Brand Fuel, I directed and designed many of the digital elements of the Google Brand ReImagined events in October 2013. These took place across Europe and featured a bespoke triangular, three-stage auditorium where multiple speakers presented to an invited audience of local business executives. The intention was to show them the changing nature of advertising and how Google tools can help them create a brand presence in non-traditional media spaces.

The role was both hands-on and client-facing. I developed ideas working with the event Producer and 3D Creative Director, frequently presented to the client team and was then hands-on directing a team of app developers. A large part of my work for the event was designing the UX and UI for a companion app. Delegates were handed Nexus tablets as they entered the event. With the app already installed and running it gave them an immediate contextual experience; information about the speakers, the ability to share to their own social channels and save notes, all of which were delivered to their inbox. The app always reflected and complimented the experience within the room, either showing the main speaker presentations or becoming passive so as not to distract (screensaver mode) – at all times giving access to the extended sharing and note-taking functionality.

In the end, a personalised experience of the event was created and all the content that delegates saved to the app was then delivered back to their inbox as a unique record of their day.

Role: Creative Director (UX and UI), content Editing and Motion Graphics.