Promos for Ride It events
With the resurgence of cycling in recent years, Evans Cycles have been running organised rides all over the UK for several years. Having already worked with them on a huge online tutorial series, the client asked me to make promotional films for their Ride It events.
We shot over two weekends in and around the Surrey and Sussex countryside; covering around 150 miles of cycle routes, on and off road. From early morning registration to late afternoon exhaustion, the films give a true picture of what these rides are like – fun/gruelling/masochistic, depending on your point of view – and helped their popularity grow.
Produced specifically for Evans’ YouTube channel, the Sportive footage was also used by Eurosport to cut a 30″ TV spot which ran during the Tour de France.
Role: Self-shooting PD and Editor.